How you can run your own experiment (and the one I am running on you now)
Want to listen to my soulful voice instead of reading? Listen to the companion podcast here. Also, Happy Holidays for my USA friends.
Last week, I outlined (1) the process I followed to narrow 33 side hustles down to the few I'm actually testing and (2) why my big boy MBA brain thinks running them all at once instead of one at a time is a good idea. If that sounds useful, go read it. I'll wait.
So I packaged the whole, dang thing
Boom, sneak attack. You thought you were just part of the newsletter stream. But let me introduce you to stream #3, the digital products one. Because I started thinking, what if I could help people directly run their own experiments? I took the exact process I ran on myself (the interview, the pressure test, the parallel bets, the bail criteria, and the 90-day plan) and turned it into something you can run on your own life.
It's a (very pretty) PDF with a library of painstakingly-developed AI prompts. The AI interviews you the way it interviewed me, runs all 33 streams against your actual constraints, builds you a shortlist, then pressure tests it until what's left is the stuff that fits your real life.
What it was actually like to build
Less magic than you'd think. It's a PowerPoint. I designed it, wrote 17 prompts with Claude, then spent most of the time arguing with the AI until those prompts did what I wanted instead of spitting out generic garbage. It’s the same fight I have drafting this newsletter every week.
It's in beta
I'm not going to pretend this is finished. It isn't. I've got friends beta testing it right now and I'm still ironing out kinks. But the feedback caught me off guard. One of them told me this, and I'm quoting it because humble brag…
"For one, I find it extremely engaging. I was surprised by how much, even after a long day, I was immediately interested in what you had to say and learning things about myself."
The point is people are pulling something real out of it, so I'd rather put it out now at a beta price than sit on it for three more months.
Please do not buy this
And I mean it. Keep your money if:
Issue 4 already lit a fire and you know what you're starting. Go do that. You don't need a $37 PDF, you need to begin.
You love this stuff and would rather build your own framework from scratch. You'll have more fun. Steal my structure for free.
It's just not your time. If you're not actually ready to start something, this'll sit in your downloads judging you.
Buy it only if you want the shortcut and it makes sense for you right now. It's $37 while it's in beta, which is my honest way of saying it's still a work in progress.
Either way, you walked out of this issue with more insight into what I did and how you could build your own. That's the point of this whole newsletter. Take what's useful, leave the rest.
Next issue: why I almost didn't start this whole thing (the newsletter), and the name that took three hours to find.
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Help Keep the Experiment Going
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